Upstate Groove Productions is a New York–based video production company dedicated to bringing stories to life through powerful visuals and authentic creativity. From the studio to the stage, we work hand-in-hand with top record labels, major artists, rising talent and brands to deliver content that resonates, inspires, and leaves a lasting impact.
Our team specializes in creating cinematic music videos, viral branded campaigns, original music and visual experiences that capture the energy and essence of every project. Whether it’s elevating an artist’s vision or helping a brand connect with its audience, our mission is to craft visuals that not only stand out, but stand the test of time.
At Upstate Groove Productions, we believe in building bridges—not just between artists and fans, but between creativity and opportunity. Alongside our collaborations with established names, we’re passionate about providing emerging artists with a platform to showcase their work and grow within the industry.
